• We in MRC decided at inception that our primary assignment would be to develop a foolproof system and approach that will consistently yield reliable information and consumer insights for sound management decision making.
• This is because, lack of reliable data, as well as approaches and institutions that could produce credible, realistic and reliable information for marketing management is a problem in Nigeria as in most African countries.
• We, therefore, resolved to become an unquestionable authority in the production of exceptionally reliable marketing information (that our clients will be willing to vouch for in every conceivable way) and extend the frontiers of market research knowledge, development and application in Nigeria and the entire African continent.
• We have developed foolproof methods of data collection, analysis and interpretation in the quantitative research realm taking the weaknesses of the environment into consideration.
• We have continued to adopt our stringent, quality control mechanism and our exclusive CAFIM (Computer Assisted Fieldwork Monitoring) scheme for total quality management.
• Because we are the first choice agency for quality, timely and cost effective research for many of our clients, most of whom are blue chip multinational organizations, our operating principle is tied around the following philosophy.

• Perfection is our goal.
• Excellence is tolerable.
• Nothing less is good enough.

To date, MRC has stuck to these principles, which has given it unprecedented growth in the research industry in Africa.

• Whatever it takes, MRC will remain committed to these ideals.

Our Position in the Market

• One of the top research agencies in West Africa
• Our competence has been widely acclaimed as probably the best in the sub-region in the provision of:
• excellent research data
• precise market indices
• brand, consumer and lifestyle profiling and
• interpretative depth.

Our Strength:
Resources

• Proven professionals, state-of-the-art technology

• Excellent, result-oriented survey designs, excellent execution and reports

• Right questions, rightly asked from the right people

• Expertly analysed and interpreted data
• Simple, deep, precise, easy to read comments

• Unique use of CAFIM (Computer Assisted Fieldwork Monitoring) Scheme

• All MRC projects are conducted in strict compliance with ESOMAR/ICC code of conduct for opinion and market research.

• Quick turn-around time on projects
• Elastic field force that repeatedly delivers over 10,000 quality interviews pan Nigeria within 4 weeks.