Mr. Sola Akinnagbe, Group Managing Director of MRC made this promise while delivering an address titled 'Discovering and Understanding' during the agency's yearly management retreat held at Gateway Hotel, Ogun State, Nigeria with the aim 'Surpassing Clients Expectations'.

Mr. Akinnagbe pointed out that discovery was very important and crucial to progress. According to him, just like Christopher Columbus discovered America though, the continent had been in existence, someone discovered the continent and that the progress and impact America was making was a result of that discovery.

Some of the speakers at the retreat were Mr. Ralph Anusionwu of Nigerian Breweries Plc and Mr. Sola Odeja of Innovative Media Concepts, who presented papers on Customer Care, Personal and Corporate Leadership and Power of Effective Communication respectively. The retreat also featured a number of brainstorming and Syndicate sessions as well as papers on Cutting Edge Techniques which were presented by Mr. Sam Oziwele and Mr. Patrick Anidi both of whom are staff of Synovate Censydiam and Research Fountain, a division of the MRC group.

Mrs. Dupe Pinheiro, head of the agency's Corporate Affairs stated that the retreat focused on improving skills, stimulating innovation and fostering partnership with clients. According to her, it was only by building such capacity that companies could move on the next stage of improving competitiveness and achieving sustainable higher levels of delivering superior value to the clients.